SquatWolf
iOS Checkout
SQUATWOLF is one of the leading fitness ecommerce brands based in the UAE, specialising in premium workout apparel and accessories. With a growing mobile user base, they needed to optimise their iOS app checkout experience to reduce cart abandonment and increase conversion rates. We redesigned and optimised their checkout flow to create a seamless, frictionless purchasing experience.
Services
Partnership
Project Duration: 8 Weeks
Subcontracted Engagement
The Challenge
QUATWOLF's iOS app was experiencing high cart abandonment rates during checkout, with users dropping off at multiple friction points. The existing checkout flow was complex, lacked clear progress indicators, and didn't provide a smooth mobile experience. We needed to redesign the entire checkout experience to match modern ecommerce standards and user expectations.
Streamlining the Purchase Journey
We completely redesigned SQUATWOLF's iOS checkout experience with a focus on reducing friction, improving usability, and creating a premium feel that matches their brand. The new checkout flow prioritises speed, clarity, and trust to convert more browsers into buyers.
A New Checkout Flow
We redesigned the checkout interface with a clean, modern aesthetic that guides users through each step seamlessly. The new design eliminates distractions and focuses on completing the purchase efficiently.
- • Single page checkout with clear progress indicators
- • Simplified form fields with smart validation
- • One click payment options integration
Performance Optimisation
The checkout logic was rewritten to ensure the checkout process is fast, secure, and reliable. The improvements mainly focused on speed, security, and seamless integration with payment gateways.
- • Native iOS implementation
- • Secure payment gateway integration
- • Real time inventory validation
Solution
The Results
The redesigned checkout saw significant improvements. SQUATWOLF noted a reduction in cart abandonment and an increase in conversion rates, leading to higher revenue and overall improved the shopping experience.
Conversion Rate Improvement
Cart abandonment rate decreased by almost half, while overall conversion rates increased by 12%. The streamlined checkout process now converts more browsers into successful purchases, with average order value, as expected, has remained consistent.
Business Impact
This new development directly contributed to an increase in mobile revenue within the first quarter of the changes being made live.
The new checkout flow has become a competitive advantage, with users specifically mentioning the smooth purchasing experience in reviews and feedback.
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