Night and Day
Emergency Dentist
Night and Day Emergency Dentist is a well established provider with over 10+ clinics across the UK. While the brand already had a strong reputation, they needed an extra push in certain locations to boost visibility and drive more patient bookings. We rolled out focused SEO and PPC campaigns to help them stand out in busy local markets and bring more patients through their doors.
Partnership
Campaign Duration: 12 Months
Ongoing Retainer
The Challenge
With a strong reputation and clinics across the UK, Night and Day Emergency Dentist wanted to boost visibility in specific locations. While their service are well known, some clinics weren’t showing up clearly in search during key moments, leaving room to improve how patients found them online.
Turning Searches into Bookings
To strengthen their presence across key locations, we developed a targeted SEO and PPC strategy that made it easier for patients to find Night and Day Emergency Dentist when they needed urgent care. By focusing on the moments that mattered most, we helped the brand stay visible and accessible in a competitive space.
Organic Search Dominance
We focused our SEO efforts on improving local search visibility for each clinic, making sure Night and Day Emergency Dentist appeared where and when patients were actively looking for help. The strategy was built around relevance, speed, and trust.
- • Clear location signals added to support regional visibility
- • Content focused on common emergency dental needs
- • Technical SEO improvements for better rankings
- • Targeted keywords based on location and search intent
Targeted Advertising
We ran focused ad campaigns aimed at reaching people searching for emergency dental care. The goal was to help each clinic show up at the right time and place, turning searches into real patient enquiries.
- • Focused ads built around real patient search terms
- • Targeting set up by clinic location for better reach
- • Bids adjusted based on when patients are most active
- • Conversion rate optimisation
Solution
The Results
In just six months, Night and Day Emergency Dentist saw clear, measurable improvements. More people found them online, more patients booked appointments, and their clinics gained stronger visibility right where it was needed.
Organic Search Growth
Organic traffic rose by 120% over six months, with top emergency dental terms consistently appearing in the top 3 search results. Clinics became far more visible in local searches, especially during urgent care moments.
PPC Performance
The campaigns helped drive steady, high quality traffic across all clinic locations. More patients were reaching out directly through search ads, especially during evenings and weekends, when demand for emergency care was highest.
Market Impact
The clinics now rank prominently across multiple regions for emergency dental care, making them more visible to patients searching locally.
Improved ad scheduling and smarter bidding have helped maintain strong visibility during peak hours, including evenings and weekends.
Together, the rise in organic rankings and consistent PPC performance has helped position Night and Day Emergency Dentist as a leading provider for urgent dental care across their service areas.
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