How PPC Can Help You Test Business Ideas Before You Build

Let's Be Honest—You Don't Need Another 'Great Idea'

You need a proven one. The graveyard of failed startups is full of cool concepts that nobody actually wanted. That's where PPC comes in. Instead of guessing, you can launch a small campaign, get real data, and learn what people are clicking on (and what they're not).

1. Create a Landing Page (No Product Needed)

You don't need the product—you need the pitch. Set up a simple landing page that explains your idea. Use clear headlines, visuals, and a strong call-to-action like "Join the waitlist" or "Get early access."

We build these kinds of MVP-style landing pages for clients all the time. Think of it as your product's dress rehearsal.

2. Run a Targeted PPC Campaign

Use Google Ads or Meta (Facebook/Instagram) to send traffic to your page. Start small—£50–£200 is enough for initial insights. Target your ideal customer based on location, age, interests, or keywords.

Want to test multiple angles? Run a few ad variants with different headlines or value props. See what sticks.

3. Measure Clicks, Interest & Signups

How many people clicked? How many signed up? Are they bouncing instantly or reading every word? Use tools like Google Analytics or Hotjar to understand what's working.

If people are engaging and signing up, that's a strong early signal. If they're not... you just saved yourself months of development time. Nice.

4. Refine Based on Feedback

Send a short follow-up email to people who signed up:

This kind of qualitative feedback is gold. It helps shape your product roadmap before you've written a line of code.

5. Rinse and Pivot if Needed

Did no one click? Did the signup form stay empty? That's fine. Tweak your messaging, change your offer, or even explore a different niche. You're still in the "idea gym"—this is all part of getting stronger.

Why This Works So Well

PPC gives you real user behavior, not just friendly feedback from your mates. It's fast, focused, and flexible. Whether you're testing a new SaaS tool, mobile app concept, or ecommerce idea, this is one of the smartest moves you can make.