Wobble It
iOS App
Wobble It is a fun and creative iOS app that lets users add a playful wobble effect to any photo. The app had a strong concept and user base, but needed technical improvements and new features to reach its full potential. We were subcontracted to enhance the app's stability, performance, and user experience.
Partnership
Project Duration: 4 Months
Subcontracted Engagement
The Challenge
Wobble It had a fair user base but was facing issues with app crashes, slow performance on older devices, and a lack of engaging features. The challenge was to stabilise the app, improve its speed, and introduce new interactive elements all while maintaining the playful spirit that users loved.
Stabilising and Enhancing the Experience
We performed a full scale audit, fixed critical bugs, and optimised the app's performance for all supported iOS devices. Our team also redesigned key UI elements for a smoother user experience.
Performance & Stability
We refactored the app's core animation engine, reduced memory usage, and implemented robust error handling. This resulted in a 70% reduction in crash reports and a noticeably faster, smoother experience for users.
- • Refactored animation engine for efficiency
- • Reduced app load times and memory footprint
- • Improved compatibility with older iOS devices
- • Comprehensive bug fixes and crash prevention
New Interactive Features
To boost engagement, we introduced new wobble presets and gesture controls. The app now offers more ways for users to get creative and share their wobbly creations with friends.
- • Added new wobble effect presets
- • Implemented gesture-based controls
- • Enhanced onboarding for new users
- • Redesigned the app's UI
Solution
The Results
After our improvements, Wobble It saw a dramatic drop in crash rates, faster app launches, and a stable increase in user engagement. The new features were met with positive reviews.
Performance Gains
App crashes reduced by 70% and average load time improved by 25%. Users reported a much smoother experience, even on less capable devices.
User Engagement
The introduction of new features led to an increase in active user retention and a boost in social shares. App Store ratings improved from 2.7 to 4.0 stars.
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